IAB TCF v2.2, explained for engineers
Admin · Sep 15, 2026 · 4 min read
The Transparency & Consent Framework is how a banner, a publisher and hundreds of ad vendors agree on consent. Here is what the GVL, the TC string and the __tcfapi actually are.
The Transparency & Consent Framework is how a banner, a publisher and hundreds of ad vendors agree on consent. Here is what the GVL, the TC string and the __tcfapi actually are.